International Savings Day is celebrated worldwide each year on 31 October, with a variety of financial education events. In 2015, Leopold Kronenberg Foundation at Citi Handlowy put Poland on the global map of celebrations for the 8th time. The event is an excellent opportunity to discuss various aspects of personal finance. Leopold Kronenberg Foundation organizes the campaign in cooperation with Think! Foundation.

Goals
The aim of Savings Week campaign is to promote saving as a lifelong habit as well as rational management of financial resources.

Project execution

Activities under the "Savings Week" are, in fact, performed throughout the whole year, and their finale takes place along with the "World Savings Day", which falls on 31 October. "Savings Week" involves, among other things, optional classes in the scope of financial education at universities, public debates concerning financial education and support to Poles' entrepreneurship combined with workshops for university students, a series of contest organized as part of the "First Million" game, presentation of results of the research related to Poles' attitudes toward saving and educational media campaign. What is more, since the beginning of academic year 2015/2016, the game "First Million" has been included in the curriculum of "Behavioral Finance" and "Introduction to Finance" compulsory classes at the Faculty of Management and Economics of Services of the University of Szczecin.

As part of the "Savings Week", various groups of recipients have a chance of checking their knowledge in the game "First Million". It is an online simulation which is supposed to establish good habits related to personal finance management. Additional role of the game is to convey knowledge on the operation of banking services, capital market, credits/loans and other financial products and to allow players to compete with each other. A player who improves his or her skills and maintains a high life satisfaction ratio should quickly gain the virtual 1 million zlotys.

For 8 years, the Kronenberg Foundation at Citi Handlowy has examined Poles' knowledge and approaches towards finances under the program "Savings Week". Thanks to several years of observations, we were able to identify certain regularities and changes, which were presented in the research "Poles' Attitudes Towards Saving".

The research was carried out upon order of the Kronenberg Foundation at Citi Handlowy by Millward Brown.